I significantly changed my website, http://www.find-a-legit-locksmith.com/, this week by removing all the locksmith listings and I’ll eventually take the site totally down. I had originally created the site by listing, for no charge, all the locksmiths that had registered for a business license. Any locksmith who wanted to add their phone number and website could pay an annual fee.
I had assumed the “locksmith” scammers had not and would not bother to get a business license. I was wrong.
According to Larry Friberg, co-founder of LegalLocksmiths.com, phony locksmiths are now obtaining business licenses and then attempting (unsuccessfully) to use them to gain membership with his organization. Friberg and his partner do a comprehensive background check on those who apply and lists those who qualify.
Since I didn’t have the time or resources to verify how credible my listings were, I removed them and linked both my site and my blog to LegalLocksmiths.com at http://www.legallocksmiths.com/ and ALOA’s (Associated Locksmiths of America) site which lists locksmiths at http://www.findalocksmith.com/.
While LegalLocksmiths.com charges $25 for membership (which pays for the background check), the only benefit is getting listed on their website and, at the same time, supporting their mission to combat this national scourge of phony locksmiths.
According to ALOA’s website, membership costs $195 annually plus a $50 application fee. Membership includes a free bond, discounts on services, education, supplies and conference fees and a monthly magazine. While ALOA’s background check may not be as extensive the one as LegalLocksmiths.com does, they do require a recommendation from a sponsoring locksmith member. ALOA’s fees may be out of reach for the average locksmith right now especially while locksmiths endure the double-whammy of a down economy and losing significant market share to phony locksmiths. Still, locksmiths should consider membership.
Local locksmith associations also do a great job backgrounding and listing legitimate locksmiths. Unfortunately, most of the association websites I’ve seen are not user-friendly so it’s difficult for the average consumer to easily find a locksmith. In addition, most association names are not SEO-friendly (Search Engine Optimization) which means associations don’t show up early on an Internet search. ALOA and LegalLocksmiths.com have both user-friendly and SEO-friendly websites.
Discouraging news
Friberg, a former law enforcement officer, and his partner, by the way, are really sticking their necks out by standing up to this major threat to the locksmith industry. According to published news reports, local and federal police agencies believe the phony locksmiths (hired by call-center owners), are connected to organized crime, started in Chicago, have been entrenched in the U.S. for more than 12 years and are here for the long haul. It's a very serious situation. Local law enforcement are helpful and some state attorney generals are beginning to file lawsuits against the call-center owners, but federal agencies such as the FBI and Homeland Security are pouring resources into terrorist threats much to the neglect of domestic problems. Unfortunately, anyone who does stand up to this scourge can expect to be either sued, face the threat of being sued, receive death threats or all of the above.
According to news stories, there are about 6 to 8 call centers around the country including one in Florida. (See my April 5th blog post “Missouri Attorney General sues Florida Locksmith Company.”) It’s estimated that these call centers each average 400+ JOBS A DAY!!! That is more than 12,000 per month and is a HUGE loss to local locksmiths around the state.
The best thing locksmiths can do, besides educating the public, is to encourage those who are on the frontlines of the battle such as LegalLocksmiths.com by supporting them and, of course, pray for their safety along with anyone else who stands up against the scamming call-center owners. The $25 a year fee is not too much to ask to support them while at the same time enhancing one’s own credentials. Locksmiths should, of course, get involved with their local and national associations.
Showing posts with label legitimate. Show all posts
Showing posts with label legitimate. Show all posts
Tuesday, October 20, 2009
Saturday, June 20, 2009
Only 5% of locksmiths listed in 3 Central Florida phone directories are legitimate, 15% for a 1-page Internet search
Dell Sterling, a Colorado locksmith, was interviewed for a story on locksmith fraud by Denver Post reporter Anthony Bowe. According to Sterling, up to three-fourths of the locksmith listings in phone and internet directories are from a handful of shady firms operating under dozens of names and phone numbers.
That means he believes 25 percent of locksmiths listed are legitimate. I think his number is high especially when he’s including Internet listings. But not having seen any of Denver’s phone directories, we’ll give him the benefit of the doubt.
I have, however, seen the three phone directories in Central Florida published by Embarq, AT&T and Verizon. With a total 1791 locksmith listings and only 88 legitimately registered locksmiths, that’s a rate of 5 percent. However, since all the legitimate locksmiths are listed at least once in each directory that would bring the total rate to about 15 percent, if you look in all 3 books and who’s going to do that?
As for the Internet, I checked every link on the first page of a Google search for a locksmith in my own city of Altamonte Springs. There are 31 ads and listings – only 5 locksmith listings are legitimately registered in Seminole or Orange County. So that breaks down to about a rate of 16 percent for the Internet.
My survey broke down as follows for the 31 ads/listings:
Legit - Position of ads/listing on 1st page of Google search
0 --- Top 3 Featured Google ads were all bogus or call centers
1 --- Only 1 of the 10 map ads (A-J) lead to a legitimate locksmith
2 --- Only 2 of the 8 side ads were legit, plus there was 1 school, 1 directory
2 --- 10 listings: 2 legitimate locksmiths, 4 directories, 4 bogus locksmiths
The 4 directory ads led to the same process over again - bogus and legitimate locksmith ads and listings together. Will discuss the directories in another blog.
Two of the questionable locksmith ads actually had local Altamonte addresses, so my husband and I went on a field trip. The first locksmith had the name 24 Hour 1 Day Altamonte Springs Emergency Locksmith. (Geez, don’t think you could squeeze in any more keywords into that name.) Their address on Miller Drive was actually a restaurant supply company that had never heard of them.
The second locksmith, Mack’s Locksmith Service, was legit until December when his state and county registrations ran out. We called the owner Bob Jacko when we couldn't find his street location. He told us it was the address for his storage unit. Jacko is legally registered in Orange County as Bob Jacko Locksmith in Apopka. Since Seminole County is a reciprocal county, Jacko's Orange County registration is perfectly legal.
That means he believes 25 percent of locksmiths listed are legitimate. I think his number is high especially when he’s including Internet listings. But not having seen any of Denver’s phone directories, we’ll give him the benefit of the doubt.
I have, however, seen the three phone directories in Central Florida published by Embarq, AT&T and Verizon. With a total 1791 locksmith listings and only 88 legitimately registered locksmiths, that’s a rate of 5 percent. However, since all the legitimate locksmiths are listed at least once in each directory that would bring the total rate to about 15 percent, if you look in all 3 books and who’s going to do that?
As for the Internet, I checked every link on the first page of a Google search for a locksmith in my own city of Altamonte Springs. There are 31 ads and listings – only 5 locksmith listings are legitimately registered in Seminole or Orange County. So that breaks down to about a rate of 16 percent for the Internet.
My survey broke down as follows for the 31 ads/listings:
Legit - Position of ads/listing on 1st page of Google search
0 --- Top 3 Featured Google ads were all bogus or call centers
1 --- Only 1 of the 10 map ads (A-J) lead to a legitimate locksmith
2 --- Only 2 of the 8 side ads were legit, plus there was 1 school, 1 directory
2 --- 10 listings: 2 legitimate locksmiths, 4 directories, 4 bogus locksmiths
The 4 directory ads led to the same process over again - bogus and legitimate locksmith ads and listings together. Will discuss the directories in another blog.
Two of the questionable locksmith ads actually had local Altamonte addresses, so my husband and I went on a field trip. The first locksmith had the name 24 Hour 1 Day Altamonte Springs Emergency Locksmith. (Geez, don’t think you could squeeze in any more keywords into that name.) Their address on Miller Drive was actually a restaurant supply company that had never heard of them.
The second locksmith, Mack’s Locksmith Service, was legit until December when his state and county registrations ran out. We called the owner Bob Jacko when we couldn't find his street location. He told us it was the address for his storage unit. Jacko is legally registered in Orange County as Bob Jacko Locksmith in Apopka. Since Seminole County is a reciprocal county, Jacko's Orange County registration is perfectly legal.
Friday, June 5, 2009
“Locksmith” uses bogus job ad as new marketing strategy
It’s always bothered me when legitimate locksmiths use several bogus names and websites to draw people to their service. I use the online name A-Florida-Locksmith.com on our website but say it right on the top of my site that it’s our online name. I list the legal name of our business as well (Martin Security Group, Inc.), however, I haven’t created additional websites with bogus names and had them point to my website. I haven’t used bogus marketing techniques to push my site up to page one of a Google search.
Locksmithmiami, however, has a new marketing strategy – to post the same message of a bogus job on hundreds of forum, blog and guest book websites. I’ve tracked the same message on forums for gambling, adoption, young entrepreneurs, Buddhist, anarchist, gaming, appliance repair, writers, tech forums for both MAC’s and PC’s, British, website design and even job forums.
He’s also posted his bogus ad on Korean, French, Spanish and Vietnamese websites – in English, of course. It’s even on The Ethical Hacker forum. Not that I noticed that one before, but if you are going to post a bogus ad at least don’t post it on a site with the word “ethical” in the name. On every profile he lists himself as male and in the USA, except a soul sisters website, then he’s changed his gender - I guess to fit in.
Almost all forums were created within the last few days and most said that he was “offline,” except for one site that said he was online. I was tempted to jump in and ask him a question, but the forum title had such a perverse name I didn’t even want to click on it for fear I’d start getting Google ads flashed on every site that I go on including my homepage. It is possible to read the Google search listing summaries without clicking into the link to see where he’s been.
The forums administrators are beginning to catch on to his trick. I saw where he was banned from some forums including the pornography and sex addict support group - banned permanently, mind you. (so says the Google listing –didn’t go in). Boy, now he’s really in trouble.
Yuck! Who would want to answer a job ad from this guy? Would you want this guy coming to your home rekeying your locks? Not me.
Well, it looks like it’s almost over. He’s been reported several times to Stop Forum Spam with his one user name, his IP address (that’s his computer info) and his multiple email addresses. To see that, here’s the link:
http://www.stopforumspam.com/search?q=locksmithmiami
I did track down his actual website and called both the Miami phone and fax numbers listed and did not get an answer. Now his 866 number is forwarded to another Ft. Lauderdale, FL cell phone that’s not answered.
Locksmithmiami, however, has a new marketing strategy – to post the same message of a bogus job on hundreds of forum, blog and guest book websites. I’ve tracked the same message on forums for gambling, adoption, young entrepreneurs, Buddhist, anarchist, gaming, appliance repair, writers, tech forums for both MAC’s and PC’s, British, website design and even job forums.
He’s also posted his bogus ad on Korean, French, Spanish and Vietnamese websites – in English, of course. It’s even on The Ethical Hacker forum. Not that I noticed that one before, but if you are going to post a bogus ad at least don’t post it on a site with the word “ethical” in the name. On every profile he lists himself as male and in the USA, except a soul sisters website, then he’s changed his gender - I guess to fit in.
Almost all forums were created within the last few days and most said that he was “offline,” except for one site that said he was online. I was tempted to jump in and ask him a question, but the forum title had such a perverse name I didn’t even want to click on it for fear I’d start getting Google ads flashed on every site that I go on including my homepage. It is possible to read the Google search listing summaries without clicking into the link to see where he’s been.
The forums administrators are beginning to catch on to his trick. I saw where he was banned from some forums including the pornography and sex addict support group - banned permanently, mind you. (so says the Google listing –didn’t go in). Boy, now he’s really in trouble.
Yuck! Who would want to answer a job ad from this guy? Would you want this guy coming to your home rekeying your locks? Not me.
Well, it looks like it’s almost over. He’s been reported several times to Stop Forum Spam with his one user name, his IP address (that’s his computer info) and his multiple email addresses. To see that, here’s the link:
http://www.stopforumspam.com/search?q=locksmithmiami
I did track down his actual website and called both the Miami phone and fax numbers listed and did not get an answer. Now his 866 number is forwarded to another Ft. Lauderdale, FL cell phone that’s not answered.
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